Dan is the Co-Founder and Executive Chairman of Optimizely. The original inspiration for Optimizely came from Dan's experience as the Director of Analytics on the 2008 Obama campaign. Optimizely is the product he wishes he had in 2008 to make it easy for anyone to do A/B testing. Today, Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Formerly, Dan was a product manager at Google and studied computer science at Stanford.
-We wrote a book called A/B Testing: The Most Powerful Way to Turn Clicks into Customers and it’s available today!
-We had this opportunity to share testing stories from Dell, Netflix, Etsy, Wikipedia, Disney and more because of our amazing customers.
-Chapter three is available for free download.
-We hope you read it and tell us what you think.
TL;DR Raised $28 million led by Benchmark Capital with participation by Bain Capital Ventures, Battery Ventures, InterWest Partners, and Google Ventures. Annual revenue growth rate over 400% and revenue run rate in double digit millions. Expanding to 9 languages representing 36 countries. Signed 56,000 sq ft lease at a beautiful new San Francisco office with […]
On the heels of our announcement on Tuesday announcing our 100,000th experiment and TechCrunch breaking the news that we’ve surpassed Omniture Test&Target, we were thrilled this week to see a direct response from Adobe, Omniture’s parent company. Anecdotally, we’ve heard from customers that Adobe has had us in their sights for some time, but not until now […]
Late in the summer, the team took to redesigning the Optimizely site, and it will come as little surprise to anyone reading this that we saw this as an outstanding opportunity for an A/B test of our old site vs. the redesign. Well, the results are in, and we can declare winner – but before we do, I’d like to share an update.
Background Late in the summer here at Optimizely HQ, we began discussing an idea to redesign the Optimizely website. Some of the initial thoughts were that our existing site design had been successful with a lot of early adopters, but as we grow, so should our approach to engaging new visitors to Optimizely. Our previous […]
It’s amazing to think how far Optimizely has come in the two years since Pete and I hatched our Y-Combinator-backed testing platform and launched to the world. Needless to say, we’ve had a great ride and have built a product and a team that we are extremely proud of. Today is a very special day […]
Earlier today the Financial Times published an article about Silicon Valley businesses being used by the 2012 political campaigns: Four years ago, Dan Siroker sat behind a computer in Chicago at Barack Obama’s 2008 campaign headquarters, developing the first website testing system ever used in a presidential campaign. He wanted to see if a picture […]