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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 New Optimizely Settings to Give You More Control


In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.

We Wrote a Book! 202 Pages You Should Visit (Offline)


We Wrote a Book! 202 Pages You Should Visit (Offline)

TL;DR

-We wrote a book called A/B Testing: The Most Powerful Way to Turn Clicks into Customers and it’s available today!
-We had this opportunity to share testing stories from Dell, Netflix, Etsy, Wikipedia, Disney and more because of our amazing customers.
-Chapter three is available for free download.
-We hope you read it and tell us what you think.

Optimizely Raises $28 Million to go Global


TL;DR Raised $28 million led by Benchmark Capital with participation by Bain Capital Ventures, Battery Ventures, InterWest Partners, and Google Ventures. Annual revenue growth rate over 400% and revenue run rate in double digit millions. Expanding to 9 languages representing 36 countries. Signed 56,000 sq ft lease at a beautiful new San Francisco office with […]

Financial Times: Silicon Valley gets more political business


Earlier today the Financial Times published an article about Silicon Valley businesses being used by the 2012 political campaigns: Four years ago, Dan Siroker sat behind a computer in Chicago at Barack Obama’s 2008 campaign headquarters, developing the first website testing system ever used in a presidential campaign. He wanted to see if a picture […]