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How To A/B Test Price When You Have A Sales Team


How To A/B Test Price When You Have A Sales Team

One key element of an experience to A/B test is price. Steven Sinofsky, a board member at Andreessen Horowitz recently wrote that, “Nothing is more critical to a software-as-a-service (SaaS) business than pricing strategy.” I totally agree and experimenting is a key piece of pricing strategy. Testing things like how price is displayed, amount to charge, and how often is all part of the puzzle.

This post will walk you through our price test: how we answered each of these questions by setting it up in Optimizely, adding experiment details into Salesforce, and what we learned so you can run A/B experiments on your price too.