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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely NY Developer Meetup: Experimentation at Blue Apron


Last week, we hosted a developer meetup at Optimizely NYC with engineers, product managers, and analysts from the New York area. Folks braved the rain to hear from John Cline, Engineering Lead – Growth at Blue Apron speak about their experimentation program.   John’s talk covered how Blue Apron overcame the challenge of setting up […]

Top 5 Lessons from Developer Night @ Opticon


Top 5 Lessons from Developer Night @ Opticon

Last week, we hosted our first ever Developer Night at Opticon.  Over 100 developers, product managers, and analysts showed up for a great evening of tacos, drinks, and lightning talks. Below are the top five lessons from Developer Night: #1: How to Integrate a Messenger Bot with Optimizely X Full Stack We kicked the night […]

Client-Side vs. Server-Side Experimentation


Client-Side vs. Server-Side Experimentation

One of the most common questions that we hear about experimentation is: what’s the difference between client and server-side experimentation solutions?  More specifically, how do Optimizely X Web Experimentation and Personalization solutions differ from Optimizely X Full Stack? The infographic below lays out the differences between visual-editor based client-side, which is best suited for marketing […]

Introducing Extensions – Helping Teams Collaborate Better


Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]