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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Getting Technical: Developer Night at Opticon18


Getting Technical: Developer Night at Opticon18

Last week, we hosted our second annual Developer Night @ Opticon18, sponsored by Heap. Over 170 people showed up to listen to the lightning talks and watch the live demos. From experimenting on Alexa skills to integrating with analytics platforms, and integrating with other developer tools we covered a lot of ground. Read on for […]

Experimentation Helps Product Teams Build Innovative Software


Experimentation Helps Product Teams Build Innovative Software

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires addressing them both. Fortunately, by adding experimentation to your development process, and discovering how it complements initiatives like Agile, your team can learn to innovate rapidly and deliver a better customer experience. The Role of Experimentation The days of completing development […]

Optimizely NY Developer Meetup: Experimentation at Blue Apron


Optimizely NY Developer Meetup: Experimentation at Blue Apron

Last week, we hosted a developer meetup at Optimizely NYC with engineers, product managers, and analysts from the New York area. Folks braved the rain to hear from John Cline, Engineering Lead – Growth at Blue Apron speak about their experimentation program.   John’s talk covered how Blue Apron overcame the challenge of setting up […]

Top 5 Lessons from Developer Night @ Opticon


Top 5 Lessons from Developer Night @ Opticon

Last week, we hosted our first ever Developer Night at Opticon.  Over 100 developers, product managers, and analysts showed up for a great evening of tacos, drinks, and lightning talks. Below are the top five lessons from Developer Night: #1: How to Integrate a Messenger Bot with Optimizely X Full Stack We kicked the night […]

Client-Side vs. Server-Side Experimentation


Client-Side vs. Server-Side Experimentation

One of the most common questions that we hear about experimentation is: what’s the difference between client and server-side experimentation solutions?  More specifically, how do Optimizely X Web Experimentation and Personalization solutions differ from Optimizely X Full Stack? The infographic below lays out the differences between visual-editor based client-side, which is best suited for marketing […]

Introducing Extensions – Helping Teams Collaborate Better


Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]