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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Targeted Rollouts: Take Control of Your Release Process


Targeted Rollouts: Take Control of Your Release Process

Software teams increasingly need more control over their release process to mitigate risk and ship faster.  The first step many teams take to reduce risk is adopting feature flags to decouple code deployment from feature enablement. However, while simple boolean (on/off) feature flags can help mitigate risk, elite software teams are embracing progressive delivery. They […]

Optimizely’s Vision for Product Development Teams


Optimizely’s Vision for Product Development Teams

Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap.  They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]

An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations


An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations

Emily will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Emily and other product and engineering leaders on how […]

Getting Technical: Developer Night at Opticon18


Getting Technical: Developer Night at Opticon18

Last week, we hosted our second annual Developer Night @ Opticon18, sponsored by Heap. Over 170 people showed up to listen to the lightning talks and watch the live demos. From experimenting on Alexa skills to integrating with analytics platforms, and integrating with other developer tools we covered a lot of ground. Read on for […]

Experimentation Helps Product Teams Build Innovative Software


Experimentation Helps Product Teams Build Innovative Software

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires addressing them both. Fortunately, by adding experimentation to your development process, and discovering how it complements initiatives like Agile, your team can learn to innovate rapidly and deliver a better customer experience. The Role of Experimentation The days of completing development […]

Optimizely NY Developer Meetup: Experimentation at Blue Apron


Optimizely NY Developer Meetup: Experimentation at Blue Apron

Last week, we hosted a developer meetup at Optimizely NYC with engineers, product managers, and analysts from the New York area. Folks braved the rain to hear from John Cline, Engineering Lead – Growth at Blue Apron speak about their experimentation program.   John’s talk covered how Blue Apron overcame the challenge of setting up […]