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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How to Choose the Right Experimentation Platform


The explosion of the marketing technology industry suggests there were about 3,500 martech tools in 2016. Now, there are over 7,040 solutions available; with 211 categorized as “Optimisation, Personalisation & Testing”. That’s why, at User Conversion, we looked into how to choose a platform and try to alleviate some of the pain.  What we’ve found […]