Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

4 Steps to Optimize Your E-commerce Referral Program


4 Steps to Optimize Your E-commerce Referral Program

If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program?

Let’s go through the process of optimizing a referral program to maximize profitability and brand awareness.