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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago


Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago

Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

Optimizely’s Hittin’ the Road


Optimizely’s Hittin’ the Road

We are thrilled to announce that this summer, The Optimizely Experience is coming to a city near you.

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person.

Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend.

These Experiments are Fearless


I’m loving the fearlessness happening in the world of testing. In Optiverse this week, there was a great post from Robert Lee at Maplesoft titled “Winning Tests: How I Learned to Stop Worrying (About Data) and Love the Bomb.” The title caught me right away, but the content inspired me.

24 Companies Doing Amazing Things in Website Optimization


24 Companies Doing Amazing Things in Website Optimization

The results are in! We are excited and proud to announce the finalists of our first annual Optie Awards.

The Opties recognize and celebrate customers who create delightful online experiences for their own customers and empower their organizations to turn data into action.

Check out who these truly thought-leading, boundary pushing finalists are!