Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Top 5 Reasons to Attend Opticon 2014


Top 5 Reasons to Attend Opticon 2014

Have you heard? We’re hosting our first-ever user conference in less than three months. Today, we have a host of exciting announcements to make, including additions to our speaker lineup and our keynote! If you’re still in the dark about OptiCon, read on to learn more.

How Airbnb, Apple Got Personal and How You Can Too


In the last month, Airbnb and Apple nabbed key executives from top fashion and hospitality brands. Both new executives have spoken directly to the importance of personalization in their new roles. Personalization isn’t just for stores or rented rooms/houses/apartments, in fact it’s more efficient and scalable online.

Will Personalization Save the Publishing Industry?


It’s Wednesday at 7PM. I’m on the J-train on the way home from work checking Facebook on my phone. That conspicuous red dot pops up, notifying me that I’ve got a new message. It’s my friend Lisa. She wants to tell me that this Buzzfeed article reminded her of me. Within seconds, I’m laughing uncontrollably […]

5 Blog Posts Worth Reading in May


At Optimizely, our customers share success stories using our product everyday. They tweet, they email, they “like” us on Facebook. But rarely are we more charmed than when they blog about us. Check out five blogs that celebrate how Optimizely has helped our customers reach goals, improve process, and make testing better. Looking for design […]