Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Qualitative Questions That Lead to Great A/B Tests


Qualitative Questions That Lead to Great A/B Tests

You’ve asked everyone in your company. You’ve looked to your competitors. You talk about it with your friends at happy hour. You’re trying to come up with ideas for your next big A/B testing win. Pulling qualitative feedback is the next best place to look. If you’re not getting qualitative with your data to understand your visitors better, then you’re missing out on one of the biggest pieces of learning.