Some businesses, particularly digital-first companies (such as Priceline Group, Airbnb, Atlassian and Netflix) are setting the standard for how a process of continual optimization, that is, to adopt a core philosophy of experimentation, drives growth. At these companies, their primary website and application experiences are not only a channel, but serve as the product itself. Their focus on and investment in […]
My guess is that if you’re watching One Minute Mondays you’ve probably spent a ton of time looking around the web for great test ideas — so many ideas, that you don’t even know what to run next. That’s where prioritization comes in. How do we do that? It’s pretty simple. We want to estimate what the ROI of each test will be.
Prioritization is a critical skill to master when building out a testing program. It’s about making smart choices and applying discipline to the decision-making process.
In my experience helping companies build their test programs from scratch, as well as optimizing more mature programs, I’ve seen the benefits of adopting a rigorous prioritization scheme time and time again. Based on experience working with Optimizely customers, here are three crucial key steps to follow when bringing prioritization into your optimization strategy.
