OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.
They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.
![What We’re Reading #7 [Mobile Edition]](https://blog.optimizely.com/wp-content/uploads/2014/01/optlyO300-150x145.png)
From a Motorola re-sale to Zynga’s NaturalMotion acquisition, the advance towards mobile never lessens its pace. In between the breaking news, we caught few stories about mobile experiences that you may have missed.
It’s mid January, the time of year where the top retailers are convening under one roof at the National Retail Federation Convention and nearly every company with anything to say is outlining for you, the reader, their predictions for 2014.
For online retailers, 2014 will be a year of getting acquainted with mobile, learning from the web-first retailer and using big data to delight customers. The retailers who approach these trends via optimization and testing will have a lasting competitive advantage.
