
OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.
They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.