Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 Reasons You Need Experimentation When Building Software


3 Reasons You Need Experimentation When Building Software

Optimizely’s CTO, Lawrence Bruhmuller, took to the virtual stage at the CTO Summit alongside fellow technical leaders from Magnetic and Silicon Valley Alliances to talk about Building a Culture of Experimentation. Lawrence spoke about how experimentation has become a crucial part of best-in-class engineering organizations, and how it directly links to current trends in software […]