Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

A cure for what ails your website…and feet


You should always trust your gut, right? It’s a smart gut with good intuition. But the fact is, many of our assumptions—especially when determining the best digital experience—can be way off base, even if our gut says otherwise.  At Opticon20, we heard from Amy Vetter, consumer experience manager at Reckitt Benckiser, the parent company for […]

Personalization from A to Z with AdWeek Branded


Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their […]