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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Building a Smarter Technology Stack with eSports leader G-Loot


G-Loot is one of the world’s fastest growing real-money eSports platforms, allowing players to compete against friends and earn real money rewards. Over 20 leading titles are connected to their unique technology, including Fortnite, Apex Legends, CS:GO, Rainbow 6 and Hearthstone. And all this…it’s just the beginning. In his recent webinar for Optimizely, Chief Growth […]

James Governor on the Future of Building Good Products


James Governor on the Future of Building Good Products

Today’s most valuable companies (aka FAANG) are admired for the return on investment they provide for customers, and are an aspiration for all of us in the digital landscape to measure our work against. Recently, I had the opportunity to have a chat with James Governor, Co-founder of RedMonk, the developer-focused industry analyst firm, and […]

Incorporate Feature Flags and Experimentation into Your Sprint Cycle


Product development teams have been moving to new ways of working for quite some time. From team structures forming “squads”, to advancement in product development methodologies (Agile, Lean, Kanban), to implementing the process of continuous integration and delivery, teams want to release software faster, easier and with confidence.  Not only are teams organizing differently, the […]