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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Less (content) is More (revenue)? A Simple, Effective A/B Test


“Testing is a way of life for us. We’re increasing our testing resources, and building testing into our long-term, strategic plans.” – Shayne Tilley, Commercial Manager, Avalanche Technology Group Introduction Here at Optimizely, we are always excited to hear about testing success stories of all shapes and sizes.  Much to our delight, for many of […]

Changing One Word Nets 65% Increase in CTR for Vitals


They say a picture is worth a thousand words. But what is the potential value of a single word? Today, we are thrilled to share a guest post from Optimizely user Vitals, whose recent testing success story may shed a little light on the matter. Every day, a wide variety of A/B Testing experiments are […]