Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 Landing Page Design Best Practices Debunked With Examples (2017)


3 Landing Page Design Best Practices Debunked With Examples (2017)

You’ve heard it all before when it comes to creating high-performing landing pages: “Write engaging copy!” “Get your value proposition right!” and the list goes on.

All of these “best practices” can become obvious, and you see everyone writing about them. So have you ever asked yourself, What if these best practices aren’t true? What if they’re actually hurting my landing page conversion rates?

I have — and here are three landing page best practices I want to debunk.