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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Behind the Scenes of a Data-Driven Website Redesign 


Behind the Scenes of a Data-Driven Website Redesign 

What’s the role of A/B testing and iterative, data-driven design in a website redesign process? Good question.

In this post, we want to give you a behind the scenes look into how we approached a full website redesign of Optimizely’s learning hub, the Optiverse, while using data to validate our decisions.

Holiday Shoppers Have Feelings Too


Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.

It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.