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Tips & Tricks for Building Your Experimentation Program

For Killer Response Rates in Large Campaigns, Try Experimental Design


For Killer Response Rates in Large Campaigns, Try Experimental Design

Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing campaigns.

In this post, we’ll discuss how to make large-scale experimental design campaigns actionable.