Download our FREE ebook of 37 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Product Experimentation Pitfalls, Post #4: Measuring and Driving Experiment Velocity


Product Experimentation Pitfalls, Post #4: Measuring and Driving Experiment Velocity

This is the fourth post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.  So far in this series, we’ve talked about the hidden challenges that can stop experimentation from getting off the ground, like getting tricked by statistics, or choosing […]

Product Experimentation Pitfalls Blog Series, Post #1: The Perils of Experimenting With the Wrong Metrics


Product Experimentation Pitfalls Blog Series, Post #1: The Perils of Experimenting With the Wrong Metrics

This is the first post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.  Highlights: Measuring experiment results is relatively straightforward when you are driving toward a simple goal such as conversion. When product teams optimize for long-term or […]

To Move Faster, Experiment More


If you’ve ever had to forecast a deadline for a software project, you’ll be all too familiar with Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadter’s Law. So it’s no surprise that every product development team wants to be more “agile.” To the naive CTO, “agile” is just […]

Scale your Experimentation Program with Optimizely’s REST API


When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Optimizely Personalization is Here


Optimizely Personalization is Here

Today, we’re taking a major step in making personalization accessible to every business by announcing the general availability of Optimizely Personalization. We’ve taken the nebulous concept of personalization and broken it down into something that any business can get value from. We’ve built a solution that integrates each aspect of personalization in one seamless workflow. We believe our new product will do for personalization what we did for A/B testing: unlock the potential of an emerging innovative practice and make it accessible to companies of all sizes.

7 Tips for Retailers to Personalize Their E-Commerce Strategy


7 Tips for Retailers to Personalize Their E-Commerce Strategy

The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.

Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.