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The Role of A/B Testing in Lead Nurturing

The Role of A/B Testing in Lead Nurturing

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up.

But like any machine, lead nurturing has to be constantly tuned and tested. A/B testing is an ideal tool for this. So how do you best take advantage of A/B testing to build great lead nurturing?