I was more than excited when I first heard about the concept of heat maps a couple of years ago. “So you’re telling me I can track all my visitors and then see exactly where they click and how often?!” – is what I was thinking.

What’s truly great about heat maps is that they give you a clear visual representation of the raw data you’d otherwise get from Google Analytics.

So today, I’d like to share with you some of the things we’ve learned from more than 1 million heat map clicks.