Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Quantify the ROI of Your Experimentation Program

The Optimizely ROI Model was created to empower experimenters like you to better understand and demonstrate the value experimentation is driving within your business. Most of you are so busy driving significant business gains through experimentation that there isn’t time to do the data analysis to develop a credible model. Yet this is what you […]