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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How Flipboard Can Keep Users from Flipping Out


How Flipboard Can Keep Users from Flipping Out

You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.

A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.

9 Ways A/B Testing Can Make Gap Inc. Millions


9 Ways A/B Testing Can Make Gap Inc. Millions

In reaching the product page, the shopper has finally entered the dressing room of the online shopping experience. Marketing works hard (and spends big) to bring potential buyers here.

Running tests on product pages is lucrative for any online retailer, but especially for high traffic sites. Take Gap for example.