You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.
A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.