Hotel Tonight is a last-minute hotel booking app. If you’ve ever been in a pinch looking for a place to stay or are seeking spontaneity, you know how useful this app is. People who use Hotel Tonight are looking to complete a focused task (booking a room) quickly so everything about the app should allow them to get there.
This Tuesday, we are evaluating the booking path on Hotel Tonight to generate test ideas for apps aiming to increase bookings. These series of tests will help answer, What is the optimal path to take a user on to a successful reservation?