Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

4 Simple Experiments to Increase Bookings on Hotel Tonight


4 Simple Experiments to Increase Bookings on Hotel Tonight

Hotel Tonight is a last-minute hotel booking app. If you’ve ever been in a pinch looking for a place to stay or are seeking spontaneity, you know how useful this app is. People who use Hotel Tonight are looking to complete a focused task (booking a room) quickly so everything about the app should allow them to get there.

This Tuesday, we are evaluating the booking path on Hotel Tonight to generate test ideas for apps aiming to increase bookings. These series of tests will help answer, What is the optimal path to take a user on to a successful reservation?

E-commerce Test Idea: Default Sort Order on Category Pages


E-commerce Test Idea: Default Sort Order on Category Pages

When I search for tents on REI.com, I’m presented with pages upon pages of results for items matching my query. The order in which these items are sorted when I first see the results is important—the quicker I see an item that matches what I’m looking for, the better. Would a different default sort order compel me to engage with content and click-through to product pages at a higher rate? Should items be sorted differently based on a unique visitor segment that I can be categorized into?