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About Lara Vermont:

Lara joined Optimizely in 2017 as a member of the EMEA marketing team and is passionate about the power of optimization. Outside of the office, she loves anything food related and going on adventures to try and cure her wanderlust.

How Continuous Optimization Enables Hepsiburada to Innovate with Little Risk

By Lara Vermont
March 3, 2017
How Continuous Optimization Enables Hepsiburada to Innovate with Little Risk

Hepsiburada is the largest online retailer in Turkey and is in the top 25 general merchandizing websites worldwide. In 2015, the company decided to shift their business model from being an online retailer to becoming a marketplace platform, a bold move to help them stay ahead of competitors in the market. This move required a […]

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