Optimizely’s performance experts, Group Product Manager, Whelan Boyd, and Sr. Staff Performance Engineer, Michael Hood, recently sat down to discuss best practices in performance and experimentation. From how to effectively monitor performance, defining benchmarks and how to leverage the latest Edge technologies to dramatically reduce latency with client-side experimentation. Below are the key takeaways, you […]
In our first glimpse at Professor Stefan Thomke’s new book “Experimentation Works“, we focused on his insights into what makes a good business experiment. We are now going to summarize the next section that caught our eye, wherein Professor Thomke outlines key factors that drive a culture of experimentation. And as an additional bonus we […]
Harvard Business School professor Stefan Thomke is perhaps the world’s leading authority on digital experimentation. So it will come as no surprise that his latest book, Experimentation Works, has caught our eye. In fact we will be hosting a virtual meetup with Professor Thomke on April 22nd and you can apply to attend here. The […]
At Opticon19 in London principal product manager of experimentation at Farfetch, Luís Trindade , explained how the company is moving its experimentation program to the next level. With a mission to become the luxury fashion platform connecting creators, curators and consumers, Farfetch has been deploying the power of experimentation right from the start. But now, […]
A global weekly reach of 426 million people. A myriad of diverse audiences tuning in for everything from news and drama to sports and comedy. And a vast array of content broadcast across radio and TV, websites and apps, live and on-demand. Experimentation certainly has its work cut out at the BBC. Recently at Opticon19, […]
We recently held Opticon19 Europe in the Royal Lancaster Hotel, London with a full day of passionate speakers, inspirational stories and shared experiences. Digital experimentation is gaining a huge amount of traction in Europe. And when the continent’s digital leaders from Farfetch to FedEx to HelloFresh came together, we saw that out-experimenting the competition doesn’t […]
