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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Meet the New Optimizely


Introducing the new Optimizely brand We’ve come a long way from the Optimizely we first launched in 2010. When we started, our goal was to make it easy for marketers and business users to validate their ideas with “A/B testing you’ll actually use.” Today we’re not only helping marketers, but we’re also powering experimentation for […]