Peep Laja generously agreed to answer questions from the CRO experts in our Slack community Test & Tell. Peep studied IT in college (first job out of college was a developer), Peep worked as a professional fundraiser for 2.5 yrs for an international nonprofit, ran an SEO & PPC company, a SaaS company, did direct […]
Join us on Test & Tell next Monday, February 8th at 2:00 pm for an AMA with Conversion Rate Optimization Legend: Peep Laja. Test & Tell is a community of over 100 Conversion Rate Optimization professionals. Every month we feature industry experts in AMAs, our general discussion is filled with great conversation about A/B testing and […]
About Talia Wolf. Talia is a conversion optimization expert that focuses optimizing websites and customer journeys using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales . She is the Founder of Conversioner, a conversion optimization agency and Chief of growth at Banana Splash, a platform that helps every […]
We recently launched our new CRO Slack community, Test & Tell, and already have amazing members participating. The group will also feature insightful programs such as AMAs with talented influencers in the optimization world. To join, head over and request an invite here. To kick off our first AMA, Experiment Engine CEO, Claire Vo, answered […]
It’s a good time to be working in eCommerce.  2014 saw web sales grow by more than 15% from the previous year, yielding more than $300 billion in sales for the first time ever.  That is a lot of conversions.  However, while revenues continue to climb for most e-tailers, a frustrating trend has been lurking […]
After analyzing stores 21 to 30 and 11-20, this week we uncover the top 10 e-commerce sites and their iterations in the past decade. We deconstruct changes and highlight major takeaways from all 30 stores. Learn from their experience and then apply continuous optimization to your own store to improve the shopping experience and increase revenue.
Last week, we began taking a look at the changes of the top 30 e-commerce stores (21 to 30) over the past decade and more. This week, we continue with stores 11-20 and highlighting the practices they have implemented over time. Through evolution and iterative design, these stores continuously improve their sites and maintain great shopping experiences.
E-commerce is always changing; e-tailers use meticulous testing to increase conversions and revenue year after year. A/B testing creates a superior online shopping experience that makes businesses more profitable while keeping up with users’ needs. Take a look at how sales have skyrocketed in the 2000s alone: And how it’s projected to continue: Baymard conducted […]
We are genetically programmed to procrastinate. Though many think the internet causes procrastination, it’s not a novel concept. Procrastination can be traced back to the ancient greeks with a famous quote from Marcus Aurelius. Think of all the years passed by in which you said to yourself. “I’ll do it tomorrow” and how the gods have […]
For companies with limited time and resources for A/B testing, it can be tempting to rely solely on “CRO best practices”. However, those practices may not apply exactly to every organization. For example, these variations are often expected to be guaranteed, effective changes, but will not always result in a win for every business: Orange […]
