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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

#AMA with Conversion Rate Optimization Legend: Peep Laja


#AMA with Conversion Rate Optimization Legend: Peep Laja

Join us on Test & Tell next Monday, February 8th at 2:00 pm for an AMA with Conversion Rate Optimization Legend: Peep Laja. Test & Tell is a community of over 100 Conversion Rate Optimization professionals. Every month we feature industry experts in AMAs, our general discussion is filled with great conversation about A/B testing and […]

Ask Me Anything With Talia Wolf, Founder of Conversioner and Banana Splash


Ask Me Anything With Talia Wolf, Founder of Conversioner and Banana Splash

About Talia Wolf.  Talia is a conversion optimization expert that focuses optimizing websites and customer journeys using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales . She is the Founder of Conversioner, a conversion optimization agency and Chief of growth at Banana Splash, a platform that helps every […]

The Continuous Evolution of the Top 30 E-commerce Stores (Part 1)


E-commerce is always changing; e-tailers use meticulous testing to increase conversions and revenue year after year. A/B testing creates a superior online shopping experience that makes businesses more profitable while keeping up with users’ needs. Take a look at how sales have skyrocketed in the 2000s alone: And how it’s projected to continue: Baymard conducted […]

6 Ways To Increase Conversions With Urgency


6 Ways To Increase Conversions With Urgency

We are genetically programmed to procrastinate. Though many think the internet causes procrastination, it’s not a novel concept. Procrastination can be traced back to the ancient greeks with a famous quote from Marcus Aurelius. Think of all the years passed by in which you said to yourself. “I’ll do it tomorrow” and how the gods have […]