Many companies are so daunted by the challenge of where to begin with experimentation, they never start. Here’s one customer story that may provide inspiration for individuals and teams out there who just need a little push. It’s hard to bring experimentation to a company that has no testing experts or existing experimentation culture. When […]
Optimizely has teamed up with Slack to launch a new integration
Today we’re excited to announce that Optimizely has teamed up with Slack to launch a new integration. This Optimizely for Slack integration will enable users of Optimizely’s Program Management to easily engage with their experiments and ideas, accelerate the testing process and foster an environment of experimentation. Slack is the leading collaboration hub and the […]
Accenture thinks conversion optimization may be hurting your business
At Opticon 2018, Matty Wishnow from Accenture Interactive gave our audience a surprising perspective on CRO. We think his message and advice is so important that we’ve asked him to share his perspective with the world during tomorrow’s “New Principles for Digital Experiences That Perform” webinar. Wishnow co-founded the digital optimization firm Clearhead, which Accenture […]
Personalization & Experimentation: Better Together
Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times. There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]
