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The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites


The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?

Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.