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Tips & Tricks for Building Your Experimentation Program

Melinda Ornburg

About Melinda Ornburg:

Melinda Ornburg is a Sr. Customer Marketing Manager at Optimizely. Melinda has created customer marketing programs at her previous SaaS companies Periscope Data and ServiceMax. At Optimizely, she creates customer advocacy programs and partners with customers to help share their digital experience stories.

4 Questions That Helped Visa Create a Foundation for Experimentation

Melinda Ornburg
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Visa first partnered with Optimizely in 2015 to build a culture of experimentation around their online payment products. In a joint webinar with Optimizely: The Journey to a Culture of Experimentation, Ramkumar Ravichandran, Visa’s Director of A/B Testing, shared the moments that made Visa’s experimentation program successful—with 2.5X more successful tests than is their  industry […]

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