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Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing


Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing

Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise […]

2019 ANA Masters of Marketing: Top Three Takeaways


2019 ANA Masters of Marketing: Top Three Takeaways

The ANA Masters of Marketing is one of the largest gatherings of senior marketers in North America. The theme of this year’s conference, held in Orlando from Oct 2-5, was driving growth, and it was interesting to see the varying ways brands are seeking to achieve it. Last year, Direct to Consumer (D2C) brands stole […]