Three Steps to Get Your Team On Board with Optimization


If you are already on board with testing and optimization but struggling to get other people at your company involved, this post is for you. Testing should be a team sport, not an individual effort.

So how do you garner the proper buy-in across all departments? This is so crucial ensuring success from your optimization work.

Based on what we’ve learned from making this a reality at our own agency and for many of our clients, here’s a 3-step game plan we’ve seen work wonders.