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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

P.S. It Works


P.S. It Works

We’ve already talked about (cough: become experts in) email CTAs and dedicated landing pages (pro-tip: they work) in earlier posts. Today, in true #ThrowbackThursday fashion, I’d like to hone in on an old school marketing tool that can drive email optimization in a big way: the good old-fashioned P.S. (or postscript).

5 Testing Tips from E-commerce Experts


5 Testing Tips from E-commerce Experts

Our certified partners work with hundreds of e-commerce clients to optimize their websites on a regular basis. We asked them to share some tricks of the trade that can help move the needle on e-commerce sites – garnering more clicks, purchases, and revenue across the board.

Why Dedicated Landing Pages Work


Why Dedicated Landing Pages Work

Chris Hexton joins us on the Optimizely Blog once again, for the second in a five part series on email marketing optimization. Chris is the CEO and co-founder of Vero, a B2B company specializing in email conversions and customer satisfaction. Last week, we introduced why email conversions are so powerful. In case you missed it, here’s […]

How to CRAFT the Perfect Email CTA


How to CRAFT the Perfect Email CTA

We’re excited to welcome Chris Hexton, CEO and co-founder of Vero, to the Optimizely Blog for the first in a five part series on email marketing optimization. Email marketing is one of most powerful marketing mediums there is in terms of raw return on investment. In fact, a new report from Custora found that over the past […]

Why We Switched to Optimizely


Why We Switched to Optimizely

We’re glad to welcome Cooper Maruyama, conversion rate optimization expert and founder of Landers Optimized, to the Optimizely blog for today’s guest post. The biggest difference between conversion optimization and all other sub-sectors of online marketing is the technology required to do it well. Website optimization requires qualitative analysis, via tools such as SurveyMonkey and […]

4 Ways to Maximize Conversions with Multi-Page Testing


4 Ways to Maximize Conversions with Multi-Page Testing

We’re glad to welcome Francis Teo, CEO and lead consultant at Conversions Guaranteed, to the Optimizely blog for today’s guest post. What is a Multi-Page Test? In the world of A/B testing, a multi-page test refers to an A/B test run simultaneously across multiple pages of your website. In a multi-page test, you can test […]

Pro-tip: Use Pro-tips to Increase Conversions


Pro-tip: Use Pro-tips to Increase Conversions

We’re glad to welcome Keith Lovgren, director of conversion rate optimization at Incubate, to the Optimizely blog for today’s guest post. Incubate is a boutique digital agency that focuses on using data to rethink relationships and build better brand affinity. How can you bring warmth to customer experiences on the web? It’s a common problem […]