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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Why We Switched to Optimizely


Why We Switched to Optimizely

We’re glad to welcome Cooper Maruyama, conversion rate optimization expert and founder of Landers Optimized, to the Optimizely blog for today’s guest post. The biggest difference between conversion optimization and all other sub-sectors of online marketing is the technology required to do it well. Website optimization requires qualitative analysis, via tools such as SurveyMonkey and […]

4 Ways to Maximize Conversions with Multi-Page Testing


4 Ways to Maximize Conversions with Multi-Page Testing

We’re glad to welcome Francis Teo, CEO and lead consultant at Conversions Guaranteed, to the Optimizely blog for today’s guest post. What is a Multi-Page Test? In the world of A/B testing, a multi-page test refers to an A/B test run simultaneously across multiple pages of your website. In a multi-page test, you can test […]

Pro-tip: Use Pro-tips to Increase Conversions


Pro-tip: Use Pro-tips to Increase Conversions

We’re glad to welcome Keith Lovgren, director of conversion rate optimization at Incubate, to the Optimizely blog for today’s guest post. Incubate is a boutique digital agency that focuses on using data to rethink relationships and build better brand affinity. How can you bring warmth to customer experiences on the web? It’s a common problem […]

Allstate Motor Club Boosts Conversions By 22.3%


Allstate Motor Club Boosts Conversions By 22.3%

When optimizing their websites, many businesses we work with focus on a similar challenge – high bounce rates in the first step of their checkout funnel. Rise Interactive, one of Optimizely’s certified partners, shares checkout funnel insights from a recent big win on Allstate Motor Club’s website. Allstate’s Challenge As a roadside service provider in […]

Just because you can…


Today’s guest blog is from Kyle Duford, Director of eCommerce at Chrome Industries. Previously, Kyle managed eCommerce at Speck. Growing up my Dad had a few choice catchphrases — mostly ones I can’t write here. “Life is like a big wheel, what goes around comes around,” he’d say at just the moment the young version […]

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready


‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

This is a guest post from Jonathan Lau, content and marketing manager at AdRoll, a leading retargeting platform. It’s go time for marketers! While customers are busy wading through department stores bursting with decorations or beginning to research potential present ideas for grandma online, marketers are executing strategy carefully-devised many months ago. A marketer’s preparation […]

Optimizely Open Sources Python Scripts for Amazon EC2


Today we’re excited to release an open source grab bag of scripts for Amazon EC2, available at https://github.com/jeff-optimizely/grab-bag-for-ec2 There are two main purposes for the grab bag: 1. The Grab Bag contains useful scripts – such as a backup script – that you may want to use by themselves. 2. The Grab Bag scripts can be […]

Analytics Integration: Better Testing in One Click


We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]