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Allstate Motor Club Boosts Conversions By 22.3%


Allstate Motor Club Boosts Conversions By 22.3%

When optimizing their websites, many businesses we work with focus on a similar challenge – high bounce rates in the first step of their checkout funnel. Rise Interactive, one of Optimizely’s certified partners, shares checkout funnel insights from a recent big win on Allstate Motor Club’s website. Allstate’s Challenge As a roadside service provider in […]

Just because you can…


Today’s guest blog is from Kyle Duford, Director of eCommerce at Chrome Industries. Previously, Kyle managed eCommerce at Speck. Growing up my Dad had a few choice catchphrases — mostly ones I can’t write here. “Life is like a big wheel, what goes around comes around,” he’d say at just the moment the young version […]

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready


‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

This is a guest post from Jonathan Lau, content and marketing manager at AdRoll, a leading retargeting platform. It’s go time for marketers! While customers are busy wading through department stores bursting with decorations or beginning to research potential present ideas for grandma online, marketers are executing strategy carefully-devised many months ago. A marketer’s preparation […]

Optimizely Open Sources Python Scripts for Amazon EC2


Today we’re excited to release an open source grab bag of scripts for Amazon EC2, available at https://github.com/jeff-optimizely/grab-bag-for-ec2 There are two main purposes for the grab bag: 1. The Grab Bag contains useful scripts – such as a backup script – that you may want to use by themselves. 2. The Grab Bag scripts can be […]

Analytics Integration: Better Testing in One Click


We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]

New Features, New Places and New Faces


Well, its been a while since a healthy update – pardoning the delay, we have much to report. We have been hard at work at Optimizely and are excited to announce a couple of new features and a handful of other exciting tidbits. Saved Goals Today, Optimizely users can begin taking advantage of our new […]

Less is More: How SeeClickFix Improved Engagement By Reducing Visual Clutter


Background New Haven, Connecticut-based startup SeeClickFix is a social technology platform for non-emergency community issues. See a pothole on your daily commute that doesn’t seem to be getting fixed, or know of a traffic light timing glitch that should be addressed? SeeClickFix partners with local governments to have issues like these monitored and fixed. The […]