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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Test and Learn Your Way to Product Greatness


Test and Learn Your Way to Product Greatness

What it Means to Test and Learn For teams designing, building and analyzing software products, the Test and Learn movement represents a shift from launching new functionality and hoping for the best. The old model looks like this: DESIGN > BUILD > LAUNCH PRAY 🤞 Test and Learn is about empowering teams to challenge assumptions, […]

Five Tips for Getting the Most Out of Opticon19


Opticon, our annual digital experimentation conference, is one of the most exciting times of the year for the Product Marketing team at Optimizely. Anyone who has previously been may relate to this sentiment. If you have yet to attend, this is the event where teams learn to accelerate performance and push the boundaries of experimentation […]

4 Key Takeaways from Our Virtual Product Experimentation Summit: Test and Learn


4 Key Takeaways from Our Virtual Product Experimentation Summit: Test and Learn

Last week we held our first-ever virtual product experimentation summit: Test & Learn! Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]