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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Your Guide to Opticon20, a Free Virtual Conference


Your Guide to Opticon20, a Free Virtual Conference

It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation. This year, Opticon is going virtual. That means on September 16th, 2020, you can soak up knowledge from leaders at GitHub, AWS, CNN, AMC, […]

Simple Steps For Architecting a Smarter Tech Stack


Simple Steps For Architecting a Smarter Tech Stack

Delivering value is the ultimate goal in product development, growth hacking, and data science. While there are different ways to get there, experimentation is the fastest, surest path to understanding what works with your users at scale. Many teams are so focussed on product outputs that they forget to create a technology foundation for driving […]

How Product Teams Test, Learn and Adapt with Data


How Product Teams Test, Learn and Adapt with Data

Recently at Test & Learn, Optimizely’s second annual Progressive Delivery and Experimentation virtual summit, Product and Engineering leaders from across the globe shared how they employ experimentation, analytics, and customer discovery to deliver better software with data. Below are the techniques they shared to empower every Product team to achieve higher engagement, growth, and retention. […]

Test and Learn to Move Fast and Fearlessly


Test and Learn to Move Fast and Fearlessly

In a time of uncertainty, Test and Learn speakers from the world of Product, Engineering, and Data brought the positivity, frameworks, and inspiration teams need to adapt quickly using Progressive Delivery and Experimentation. The second annual virtual summit brought nearly 1500 professionals together, with hundreds of participants engaging in the Optimizely Developer Slack Community. The powerful […]

Farfetch Uses Data to Help Boutiques Adapt, Innovate, and Go Faster


Farfetch Uses Data to Help Boutiques Adapt, Innovate, and Go Faster

Q&A with Luís Trindade, Principal Product Manager of Experimentation With over thirteen years of founding start-ups, mentoring, building ProductTank Lisbon, and leading data-driven product development, Luís Trindade has a wealth of knowledge that he’ll be sharing live on May 20th at Optimizely’s Test and Learn, a virtual summit with leading experts on progressive delivery and […]

How 23andMe Improved UX and Web Page Speed


At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users. 23andMe shares our focus […]

Proven personalization strategies for your website


Proven personalization strategies for your website

I recently hosted a webinar with Takeshi Young, our resident expert in personalization, digital marketing, and experimentation. We shared how the Optimizely marketing team uses our own products, to test and deliver personalized experiences on www.optimizely.com. Below are four use cases our marketing team executes with personalization. Read on for a recap of some of the […]