An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]
Adding functionality like event batching to our Full Stack SDKs (versions 3.3.0+) is part of our commitment to creating a great developer experience. Sending events to Optimizely helps you understand the impact of your feature tests and event batching improves that process. The new experience scales efficiently and it is designed to be flexible for […]
What it Means to Test and Learn For teams designing, building and analyzing software products, the Test and Learn movement represents a shift from launching new functionality and hoping for the best. The old model looks like this: DESIGN > BUILD > LAUNCH PRAY 🤞 Test and Learn is about empowering teams to challenge assumptions, […]
Opticon, our annual digital experimentation conference, is one of the most exciting times of the year for the Product Marketing team at Optimizely. Anyone who has previously been may relate to this sentiment. If you have yet to attend, this is the event where teams learn to accelerate performance and push the boundaries of experimentation […]
Last week we held our first-ever virtual product experimentation summit: Test & Learn. Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]
