I recently hosted a webinar with Takeshi Young, our resident expert in personalization, digital marketing, and experimentation. We shared how the Optimizely marketing team uses our own products, to test and deliver personalized experiences on www.optimizely.com. Below are four use cases our marketing team executes with personalization. Read on for a recap of some of the […]
An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]
Performance Edge is a giant leap forward in experimentation, and now it’s generally available for Optimizely Web. Run more A/B tests across your website without worrying about impacting site speed. By moving experiment processing from the browser to the edge, we’ve seen a median load time of 50 milliseconds. That’s faster than the blink of […]
An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]
Adding functionality like event batching to our Full Stack SDKs (versions 3.3.0+) is part of our commitment to creating a great developer experience. Sending events to Optimizely helps you understand the impact of your feature tests and event batching improves that process. The new experience scales efficiently and it is designed to be flexible for […]
What it Means to Test and Learn For teams designing, building and analyzing software products, the Test and Learn movement represents a shift from launching new functionality and hoping for the best. The old model looks like this: DESIGN > BUILD > LAUNCH PRAY 🤞 Test and Learn is about empowering teams to challenge assumptions, […]
Opticon, our annual digital experimentation conference, is one of the most exciting times of the year for the Product Marketing team at Optimizely. Anyone who has previously been may relate to this sentiment. If you have yet to attend, this is the event where teams learn to accelerate performance and push the boundaries of experimentation […]
Last week we held our first-ever virtual product experimentation summit: Test & Learn. Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]
