Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies.
In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.
If you like bold strategies and aren’t afraid to try something new, you’re in the right place.
We recently asked experts from top companies around the globe to share one unexpected tactic that has propelled their testing program to success. In the first of a two-part series, here are four fearless pieces of advice from testers at Visa, Wiley, TripAdvisor, and Move, Inc.
As many travel professionals gear up for Phocuswright next week, we’re sharing a few of our favorite travel conversion optimization case studies from Optimizely customers. Be inspired and enjoy!
If you work at a digital agency, the decision to add optimization services to your book of business should be a no brainer. We interviewed some of the top agencies out there to create a framework to help others get started. Learn why optimization is a lucrative offering for your agency, how to set up a team and structure client engagements, and other tactics to grow your book of business with optimization.
Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, and Science Channel. It has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet.
The product team at Discovery Communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.
One of the most high-impact ways to boost top-of-the-funnel conversions is through A/B testing and therefore optimizing your landing pages. Landing page optimization is a method of improving your landing page design to increase engagement, generate more leads, and produce more desired actions. Landing pages are lucrative places to focus your optimization efforts because they are the hub of lead generation efforts for your business, and quite often, they’re templatized. Uncovering a win on one landing page could lead to exponential wins on similar landing pages as well.
Here are some key ingredients to help you build a well-optimized, high converting landing page.
One of the most important components of a successful optimization program is velocity – the ability to build a test, run it, collect data, and put that data into action quickly. Velocity helps optimization programs gain traction and garner executive support. The faster you get up and running, and the faster you can build and execute tests, the faster you can start proving value with results. BONUS: It can also make a whole lotta cash money. Take Smarter Travel’s story, for instance.
The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store.
The good news: This post (and a little optimization) will help you fix that.
Here at Optimizely, we work with a number of retail teams who are experimenting with new and unique ways to drive revenue from their online stores. I recently spoke with several of these retailers and others experts to learn about their successes and failures, and have combined my findings into our latest long read: The Ultimate Guide to Optimizing Your Online Store.
This post summarizes some of the test ideas retailers have found most impactful for optimizing the experience they deliver shoppers.
![Your Guide to App Store Optimization [Infographic]](https://blog.optimizely.com/wp-content/uploads-webpc/uploads/2015/03/rainbow-apps-131x150.png.webp)
Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.
In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.
So, I’ve been thinking a lot about love, because: Valentine’s Day. I’ve also been thinking a lot about mobile apps, because: that’s my job.
And it turns out… mobile apps and love actually have a lot in common.
