Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.
In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.
Twelve—That’s the number of apps currently installed on my mobile phone that I haven’t used more than once. At one point, they caught my interest enough to install but now are just gathering dust and taking up screen real estate.
Chances are, you probably have at least a few apps on your phone that fit this bill too. Today, 80-90% of downloaded apps are used once and then deleted. That’s why everything that happens after someone launches your app for the first time is downright imperative. Here are some ideas product managers can test on their app onboarding flows…
Every year right around Christmas time, the students of Mrs. Kolstad’s 1st grade classroom write The Bear Facts: handwritten advice to Santa on everything from how to fit down chimneys to where to take Mrs. Claus on a date. And every year my mom sends me a copy of The Bear Facts hot off the press from Fargo, North Dakota.
So today, in the spirit of giving, we’d like to share an excerpt of their unfiltered advice. We hope you enjoy!
Great news, guys. The search is over! I finally bought my dress for the annual Optimizely holiday party. I’ll spare you the details (but know that it’s super elegant and iconic and amazing). Instead, let’s talk about the shopping experience.
Remember the days of yore, when shopping consisted of a trip to the mall and that was that? Well folks, those days are over.
We’ve compiled 6 stats to help make the case for optimization and testing at any business. Whether you’re just getting started or have been testing for a while, use these killer talking points to back-up your cause.
Looking for buy-in from optimization skeptics within your org? We took the most common objections we hear about optimization and put them to the test, asking digital marketers from companies like Upworthy, Zendesk, and The Guardian what they have to say about them.
Code.org is a nonprofit dedicated to bringing computer science education every student and school in the United States. It’s also one of the hottest companies in education right now, with supporters and superfans you may have heard of: President Obama, Chris Bosh, Shakira, Mark Zuckerberg, Ashton Kutcher. A company by the name of Google—just to mention a few.
By testing, they generated 12 million more sign-ups to their Hour of Code campaign. Here’s a video of how they did it.
Website optimization is a huge part of what has made Upworthy so successful. From day one, Co-founder Peter Koechley has focused on A/B testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. One recent test yielded surprising results (and a huge win).