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How Chrome Industries Uses Data to Build Great Experiences [VIDEO]


How Chrome Industries Uses Data to Build Great Experiences [VIDEO]

Website optimization is changing the way Chrome Industries does digital marketing. That’s thanks to Chrome’s Director of e-Commerce, Kyle Duford, who brought Optimizely into Chrome’s digital marketing arsenal in early 2013. In a video filmed at Chrome’s office/showroom in downtown San Francisco, Kyle explains why relying on data is critical to the growth of their online business.

Testing ApartmentGuide’s Mobile Site Increases Revenue and Leads


Testing ApartmentGuide’s Mobile Site Increases Revenue and Leads

ApartmentGuide.com is an online marketplace that allows property management companies to post apartments and renters and buyers to search for them. The website makes money by selling priority property placements to companies that wish to showcase their listings at the top of the site’s search results.

After seeing the popularity of ApartmentGuide.com’s mobile site take off, RentPath, the media company that owns and operates the ApartmentGuide brand, wanted to find a way to grow revenue generated from mobile users.

Twas Five Months Before Christmas


Twas Five Months Before Christmas

Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]

How EA Turned a Big Win into a Metropolis


How EA Turned a Big Win into a Metropolis

SimCity 5 sold 1.1 million copies in the first two weeks of its launch in March 2013. 50% of sales were digital downloads. For EA, A/B testing was an integral to the release’s digital success. Here is the story of how the product team at Maxis, who managed SimCity’s release, used Optimizely to amplify sales.

1-800-DENTIST Boosts Sign-ups by 23.3%


1-800-DENTIST Boosts Sign-ups by 23.3%

1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist. Challenge: 1-800-DENTIST is no stranger to A/B testing. Last year, their product team used Optimizely […]