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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Ask an Experimenter: Olivia Simon of Dow Jones


Ask an Experimenter: Olivia Simon of Dow Jones

Olivia Simon will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Olivia and other product and engineering leaders on how to create […]

Nir Eyal on Habits, Experimentation, and Becoming Indistractable


Nir Eyal on Habits, Experimentation, and Becoming Indistractable

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]

Introducing Test & Learn: A Virtual Event for Product Teams


Introducing Test & Learn: A Virtual Event for Product Teams

Test & Learn: The Product Experimentation Summit is Optimizely’s new, free virtual event The event is a master class in experimentation, designed for product managers, data scientists, designers, and engineers to learn from experts about what it takes to build and test products at scale. The event will be broadcast live on May 22, 2019, […]

Experimentation Platforms Speed Innovation for Development Teams


According to a new report from Forrester Research Inc., experimentation platforms are now considered the new normal for application development and delivery (AD&D) teams, allowing faster, more focused innovation. Software teams from top-performing companies rely on experimentation platforms to push the right code faster, with more control, and greater insight. Since the Agile Manifesto was […]

Ask an Experimenter: Kevin Chen, Growth PM at Reddit


Welcome to the third installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. This interview features Kevin Chen, Growth Product Manager at Reddit. Kevin works on the strategy, roadmap, and execution of push notifications and email products for Reddit. Tell us a […]

Meetup: Building a culture of experimentation at Visa, Strava, and Tripping.com


Many of us look at top software companies and ask, “how can my company make decisions like Facebook, Amazon, Google, or Netflix?” Teams at these companies have implemented world-class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation […]

Build vs. Buy: Choosing the Right Experimentation Solution


Build vs. Buy: Choosing the Right Experimentation Solution

To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine impact to key metrics like engagement, product usage […]

Experimentation ROI Isn’t Just About Conversion Rate


Experimentation ROI Isn’t Just About Conversion Rate

Measuring success with experimentation isn’t just about increasing your conversion rate. Outside of the initial channel metrics such as increases or decreases in clickthroughs, content downloads or even associated leads generated, how do you assess the wider business impact of your testing practice?   We take a look at some of the less obvious but […]