Olivia Simon will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Olivia and other product and engineering leaders on how to create […]
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]
Test & Learn: The Product Experimentation Summit is Optimizely’s new, free virtual event The event is a master class in experimentation, designed for product managers, data scientists, designers, and engineers to learn from experts about what it takes to build and test products at scale. The event will be broadcast live on May 22, 2019, […]
According to a new report from Forrester Research Inc., experimentation platforms are now considered the new normal for application development and delivery (AD&D) teams, allowing faster, more focused innovation. Software teams from top-performing companies rely on experimentation platforms to push the right code faster, with more control, and greater insight. Since the Agile Manifesto was […]
Today, we’re excited to announce that we’ve teamed up with Atlassian to launch a new integration between Optimizely and Jira Software that will enable development teams to move faster, mitigate launch risk, and measure the impact of every release. Every team can now go from shipping volume to focusing on value. As software development becomes […]
Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]
Welcome to the third installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. This interview features Kevin Chen, Growth Product Manager at Reddit. Kevin works on the strategy, roadmap, and execution of push notifications and email products for Reddit. Tell us a […]
Many of us look at top software companies and ask, “how can my company make decisions like Facebook, Amazon, Google, or Netflix?” Teams at these companies have implemented world-class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation […]
To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine impact to key metrics like engagement, product usage […]
Measuring success with experimentation isn’t just about increasing your conversion rate. Outside of the initial channel metrics such as increases or decreases in clickthroughs, content downloads or even associated leads generated, how do you assess the wider business impact of your testing practice? We take a look at some of the less obvious but […]
