Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

CNN: “The Secret to Winning a Presidential Campaign”


CNN: “The Secret to Winning a Presidential Campaign”

As campaigning for the 2016 U.S. presidential election gets into full swing, candidates on both sides are turning to Optimizely to connect with voters in a more personal way. CNN correspondent Laurie Segall interviewed our Co-Founder and CEO, Dan Siroker to learn how A/B testing changed the game during the Obama 2008 campaign, and to hear how candidates can and are using optimization to gain a competitive edge in the upcoming election.