Ryan Lillis is a former Website Optimization and Digital Marketing strategist. Formerly with Adobe/Omniture, Ryan joined Optimizely in August 2012 because he was blown away by Optimizely's testing platform and believes it represents the future of website optimization.
Updated May 8, 2014 Optimizely is a product that was created so that anyone—regardless of technical ability—could run A/B tests on their website. We know that getting up and running with a testing tool is only half the battle. In order to truly excel with website optimization, you also need to understand how to interpret […]
The goal of any A/B test is to compare two (or more) versions of a web page and see which version performs best. What “performs best” actually means is entirely up to you and depending on the test’s goals, it could mean any number of things. But however you define “performs best,” you’ll measure this […]