I’m a strategy consultant at Optimizely, and I’m often asked by our clients how to push for greater visibility and impact within their organization. Given how important alignment and visibility by executive leadership is to any team in the field of experimentation, I wanted to share a few best practices that can easily be adopted […]
About Shagun Aulukh:
Shagun is a Senior Strategy Consultant with Optimizely, providing thought-leadership on building and growing robust experimentation programs. She has spent the last 15 years leading marketing and optimization teams, including 6 years of building experimentation programs from the ground up. She is passionate about creating compelling user experiences and using data to make informed decisions and challenge the status quo.
