Optimizely Blog

Grow your Optimization and A/B testing skills

Why Generating More Leads is Only Half the Picture


Why Generating More Leads is Only Half the Picture

Leads are the goal most B2B marketers optimize towards relentlessly. But if you’re a B2B marketer and you’re only optimizing for lead quantity, you’re missing half the picture. Read on to learn which conversion metrics you need to monitor, which lead attribute you may be overlooking, and techniques to address the gaps.

The Results Are In: What We Learned by A/B Testing a Personalized Homepage


The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.

For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.

How to Get Everyone Involved in Optimization in 6 Steps


How to Get Everyone Involved in Optimization in 6 Steps

If you don’t take the time to source test ideas from all corners of your organization, you’re running the risk of never uncovering your next big win, or never solving points of friction that are stopping visitors from converting on your site or mobile app.

Here’s how to create an idea submission competition from start to finish, including downloadable templates!

Introducing the 2016 Testing Toolkit


Introducing the 2016 Testing Toolkit

We want to make sure 2016 is the your best year yet; that you make decisions grounded in data and customer understanding, and that your ambitious goals are within reach.

That’s why we’ve put together a toolkit of resources to help start or grow an A/B testing program. Whether you’re on test number one or 1,000, these tools can help make sure you run more winning experiments this year than ever before.

Design Principles You Should A/B Test: Focal Points


Design Principles You Should A/B Test: Focal Points

Are visual design and A/B testing a match made in heaven, or the best of frenemies? We’re on a mission to bring designers and optimizers closer together, so they can produce visually delightful experiences that also convert. Welcome back to our blog series, Design Principles you Should A/B Test.

This week, I sat down with Optimizely Communication Designer Jon Saquing to learn about focal points in visual design, and how you can use them to create delightful experiences.

9 E-commerce Best Practices to Stand Out From a Saturated Market


9 E-commerce Best Practices to Stand Out From a Saturated Market

E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.

In this post, we’ll share tips sourced directly from our community of optimizers about how to best optimize your e-commerce experience for every funnel stage, across every device, taking into account both conversion best practices and design guidelines.

Design Principles You Should A/B Test: Color Contrast


Design Principles You Should A/B Test: Color Contrast

Design principles are excellent candidates for A/B testing hypotheses and are instruments for developing winning experiment variations based on proven design theory.

With that, let’s talk about one principle you can test right now: color contrast. To get the scoop on this design principle, we chatted with Jeff Zych, Optimizely’s Design Manager.

How Online Surveys Helped Teespring Increase Conversion by 12.7%


How Online Surveys Helped Teespring Increase Conversion by 12.7%

Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.