Shana Rusonis is a Product Marketing Manager at Optimizely. From crafting hypotheses to taking action on results with confidence, she's passionate about helping people work better together through experimentation.
There is no one ‘best’ way to structure an optimization team. It’s a dynamic, evolving practice and what works for you might not work for someone else. There are many considerations and stakeholders that will inform how you scale testing at your company.
Uncover the structure that could work well for your team by taking our quiz!
What’s that? You’re still on the fence about whether to attend OptiCon? We only have three weeks left until we take San Francisco and the optimization by storm—let us help you justify your trip to your boss!
The prevalence of data, and its promise to provide measurable, actionable results for businesses have created an unprecedented demand for us (marketers) to adopt data-driven mindsets. Thanks to improved software and analytics, we are able to capture hundreds, even thousands, of metrics on our marketing activities on a day-to-day basis.
What’s the difference between running isolated tests and an end-to-end, continuously testing organization? A culture that puts optimization first. Try one (or a few) of these low-friction, high-impact ideas to scale up your efforts and avoid setbacks along the way.
Whether it’s your first or 500th test, greasing those creative wheels is always a good idea. Take on the challenge of picking out a winning experiment alone, with a team, or challenge your company—the decision is yours.
Leveraging data to improve the efficiency of your marketing is an essential goal. Much like regular consumption of fruits and vegetables, day-to-day data awareness will boost the health of your business. Take our quiz to find out where you fall on the data-driven scale.
Choosing the right platform for testing is just one step towards building a successful culture of experimentation at your company. We’re taking on issues like lack of buy-in, objections to testing, and fostering a data-driven team in our latest publication. Grab your copy and tell us what you think!
Google’s homepage has undergone a series of iterative changes over the last fifteen years. At first glance, these updates may seem to be natural, straightforward decisions aimed at giving visitors the simplest experience possible. But think again; this page has likely undergone hundreds, if not thousands of experiments…Let’s take a look.