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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Teamwork Makes the Dream Work: Which Testing Team Are You?


Teamwork Makes the Dream Work: Which Testing Team Are You?

There is no one ‘best’ way to structure an optimization team. It’s a dynamic, evolving practice and what works for you might not work for someone else. There are many considerations and stakeholders that will inform how you scale testing at your company.

Uncover the structure that could work well for your team by taking our quiz!

A/B Test Ideas to Drive Growth


A/B Test Ideas to Drive Growth

How many of your A/B tests drive change for your business? Are they gaining you customers, growing your audience, or making your customers’ experiences better?

A/B testing is an indispensable framework for collecting audience feedback, acquiring early customers, and scaling your company’s growth.

Are You Making a Mistake with Your Data-Driven Marketing?


Are You Making a Mistake with Your Data-Driven Marketing?

The prevalence of data, and its promise to provide measurable, actionable results for businesses have created an unprecedented demand for us (marketers) to adopt data-driven mindsets. Thanks to improved software and analytics, we are able to capture hundreds, even thousands, of metrics on our marketing activities on a day-to-day basis.

Google.com from 1998 to 2014: Iteration Over 16 Years


Google.com from 1998 to 2014: Iteration Over 16 Years

Google’s homepage has undergone a series of iterative changes over the last fifteen years. At first glance, these updates may seem to be natural, straightforward decisions aimed at giving visitors the simplest experience possible. But think again; this page has likely undergone hundreds, if not thousands of experiments…Let’s take a look.