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Tips & Tricks for Building Your Experimentation Program

What is Behavioral Science & Why it Matters for Experiment Design


People often use the term behavioral science loosely- and incorrectly. When one doesn’t  truly understand what behavioral science is, you’re unable to pinpoint a causal relationship between what your company does and how your users respond.   At Next Step, a behavioral design agency I founded in 2004, we bring the theories of behavioral science out […]