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Tips & Tricks for Building Your Experimentation Program

Testing for Developers: Correctly using Behavioral Science Design Methodology


Testing for Developers: Correctly using Behavioral Science Design Methodology

When you’re developing products or designing user experiences, wouldn’t it be great to know what works and what doesn’t before you commit resources? Using behavioral science and design methodology in large scale experimentation lets you test for cause and effect so you can translate digital touchpoints into informed decisions. Unfortunately, A/B testing is widely misunderstood […]

What is Behavioral Science & Why it Matters for Experiment Design


People often use the term behavioral science loosely- and incorrectly. When one doesn’t  truly understand what behavioral science is, you’re unable to pinpoint a causal relationship between what your company does and how your users respond.   At Next Step, a behavioral design agency I founded in 2004, we bring the theories of behavioral science out […]