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Tips & Tricks for Building Your Experimentation Program

How Top of The Funnel A/B Tests Help Determine Your Website Content


How Top of The Funnel A/B Tests Help Determine Your Website Content

What if you need to quickly come up with some new blog ideas, or you have to redo the copy on a page before the tight deadline your client or boss sent you. Where can you get instant feedback from?

Your top of the funnel A/B tests.

If you’re running social media, advertising or email campaigns, you’re probably doing some A/B testing on them to optimize the click-through rates. Let’s have a look at how you can use this in your website and blog copy.

Unconventional Places to Find Ideas for Your Next A/B Test


Unconventional Places to Find Ideas for Your Next A/B Test

Before you can come up with meaningful A/B tests for your e-commerce store, you need to understand what your customers value when making purchases and what turns them away. The traditional method of collecting customer feedback via surveys has drawbacks.

Other, more unconventional, sources of information exist that can be extremely helpful in generating ideas for A/B tests. They are your customer service records, public forums, competitor data, and internal search keywords.