Miles Liedtke has a personal and professional motto, “Stack your wins, learn from your losses.” Whether he’s learning how to hit a golf ball straighter or to build a better checkout funnel Miles, a Site Engagement Manager for the Direct to Consumer Business Unit at Clorox, takes a test and learn approach to life. Recently, I […]
Recently, Optimizely and a prospective customer were engaged in a series of conversations. After a set of thoughtful meetings where the two teams discussed potential use cases for our product and the technical details of working together they set up one final meeting with the VP who would sign off on the agreement. That’s when […]
Experience optimization affords today’s business decision makers the opportunity to help their companies drive billions in revenue. They can innovate faster, compete, and win through thoughtful experimentation, data activation and personalization. When these three core tenets of experience optimization are combined they provide, at scale, the best possible customer experiences. We call that Mastering Digital […]
Digital Experiences, from Instagram to Uber and from DoorDash to Spotify, are now an essential part of our lives. As the Digital Experience Economy has matured, it has become ever more vital for brands to continually stay ahead of both the consumer and their competition in order to stay relevant in an ever-changing marketplace. In […]
Experimenting is an essential tool for increasing revenue, but how do you know what tests to run? Prioritizing tests is key for getting higher and quicker return once you have decided to make the investment of experimenting. But, learning which tests to prioritize can seem daunting to new experimenters. With hundreds of potential tests and […]
Retail has always been hard —keeping up with changing customer expectations, maintaining loyalty, engaging employees— and it’s only getting harder. Now, retail businesses that embrace digital experimentation, and in the process benefit their customers, improve the chances of their own survival. Growth in retail is coming largely from e-commerce (Deloitte), and digital retail is dominated […]
