Recently, Optimizely and a prospective customer were engaged in a series of conversations. After a set of thoughtful meetings where the two teams discussed potential use cases for our product and the technical details of working together they set up one final meeting with the VP who would sign off on the agreement. That’s when […]
Master Experience Optimization: Beat the Disruptors
Experience optimization affords today’s business decision makers the opportunity to help their companies drive billions in revenue. They can innovate faster, compete, and win through thoughtful experimentation, data activation and personalization. When these three core tenets of experience optimization are combined they provide, at scale, the best possible customer experiences. We call that Mastering Digital […]
How The Wall Street Journal Prioritizes Tests for Higher Experimentation ROI
Experimenting is an essential tool for increasing revenue, but how do you know what tests to run? Prioritizing tests is key for getting higher and quicker return once you have decided to make the investment of experimenting. But, learning which tests to prioritize can seem daunting to new experimenters. With hundreds of potential tests and […]
Retail and the Digital Experience Economy
Retail has always been hard —keeping up with changing customer expectations, maintaining loyalty, engaging employees— and it’s only getting harder. Now, retail businesses that embrace digital experimentation, and in the process benefit their customers, improve the chances of their own survival. Growth in retail is coming largely from e-commerce (Deloitte), and digital retail is dominated […]
