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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Five Tips to Grow Your Experimentation Culture


Digital Experiences, from Instagram to Uber and from DoorDash to Spotify, are now an essential part of our lives. As the Digital Experience Economy has matured, it has become ever more vital for brands to continually stay ahead of both the consumer and their competition in order to stay relevant in an ever-changing marketplace. In […]

Retail and the Digital Experience Economy


Retail has always been hard —keeping up with changing customer expectations, maintaining loyalty, engaging employees— and it’s only getting harder. Now, retail businesses that embrace digital experimentation, and in the process benefit their customers, improve the chances of their own survival. Growth in retail is coming largely from e-commerce (Deloitte), and digital retail is dominated […]