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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

The Myths of Business Experimentation


Recently, Optimizely and a prospective customer were engaged in a series of conversations. After a set of thoughtful meetings where the two teams discussed potential use cases for our product and the technical details of working together they set up one final meeting with the VP who would sign off on the agreement. That’s when […]

Master Experience Optimization: Beat the Disruptors


Master Experience Optimization: Beat the Disruptors

Experience optimization affords today’s business decision makers the opportunity to help their companies drive billions in revenue. They can innovate faster, compete, and win through thoughtful experimentation, data activation and personalization. When these three core tenets of experience optimization are combined they provide, at scale, the best possible customer experiences. We call that Mastering Digital […]

Five Tips to Grow Your Experimentation Culture


Digital Experiences, from Instagram to Uber and from DoorDash to Spotify, are now an essential part of our lives. As the Digital Experience Economy has matured, it has become ever more vital for brands to continually stay ahead of both the consumer and their competition in order to stay relevant in an ever-changing marketplace. In […]

Retail and the Digital Experience Economy


Retail has always been hard —keeping up with changing customer expectations, maintaining loyalty, engaging employees— and it’s only getting harder. Now, retail businesses that embrace digital experimentation, and in the process benefit their customers, improve the chances of their own survival. Growth in retail is coming largely from e-commerce (Deloitte), and digital retail is dominated […]