Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How Experimentation Helps Employsure to Better Understand Customers


How Experimentation Helps Employsure to Better Understand Customers

Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers.  This not only […]

How uno Home Loans Aligns A/B Testing with Growth


uno Home Loans is on a mission to simplify paths to homeownership for Australians. The company aims to bring choice, transparency, control, and automation to consumers. The financial services leader helps consumers access real-time home loan rates based on their personal needs. “uno is an interesting business in that we have two parts to what […]

Accelerating Innovation for OneMain Financial


Founded in 1912, OneMain Financial is the largest personal loans provider in the United States. Contributing to the company’s longevity is a drive for continuous reinvention and innovation: OneMain Financial stays relevant to its market by making holistic business decisions around its product and marketing strategy. The company provides personalized, best-in-class service at their 1,600+ branches, […]

All the Announcements from Opticon 2017


All the Announcements from Opticon 2017

The world’s leading experimentation conference Opticon 2017 kicked off today in Las Vegas, bringing together over 1000+ changemakers from leading companies. The year’s event is all about how to build and scale a culture of experimentation at your company; across every team, channel, product and device. Optimizely’s Executive Chairman & Co-Founder Dan Siroker & CEO […]

Opticon 2017 Preview – 9 Can’t Miss Sessions


Opticon 2017 Preview – 9 Can’t Miss Sessions

UPDATE: View the sessions from Opticon 2017 here. — The 2017 edition of the world’s leading experimentation conference Opticon kicks off in just a few days, and the excitement here at Optimizely HQ is off the charts! This year’s event takes place at The Wynn Hotel in Las Vegas from October 17-19 and will bring together […]

Why Customer Behavior is Key to Unlocking Growth


Why Customer Behavior is Key to Unlocking Growth

As expectations about brand interactions continue to rise, and customers place more emphasis on experiences, relying on actual trends in your customers’ behavior as your north star for decision-making can help you to gain a competitive edge. Looking at how your users are responding to your value proposition can help to prioritize which experiments to […]

Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete


Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete

In an era where customers expect more from their interactions with companies than ever before, taking an iterative approach to experimentation can help digital-first leaders and their organizations gain a competitive edge. Continuous experimentation on all aspects of their product and customer experiences enables companies to constantly shape those experiences based on feedback and real […]

Digital Disruption Drives Business Growth


Digital Disruption Drives Business Growth

Significant advances in technology are transforming how we live, work, and interact with one another. They are disrupting the status quo, shaking industries to their cores, and causing companies to reevaluate long-standing business strategies – especially when it comes to the customer experience. As digital communication channels continue to evolve and customer expectations continue to […]

When ‘Best Practices’ Fall Flat


When ‘Best Practices’ Fall Flat

“Best practices” tends to be used as a catch-all phrase often thrown around in the world of web design. When uttered, it’s almost as if design decisions are blessed with the ultimate guarantee of success— though this can prove to be a false truth in some situations, as Creative Market recently found out. Creative Market […]