Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Opticon 2017 Preview – 9 Can’t Miss Sessions


Opticon 2017 Preview – 9 Can’t Miss Sessions

The 2017 edition of the world’s leading experimentation conference Opticon kicks off in just a few days, and the excitement here at Optimizely HQ is off the charts! This year’s event takes place at The Wynn Hotel in Las Vegas from October 17-19 and will bring together over 1000+ changemakers who are transforming their businesses with […]

Why Customer Behavior is Key to Unlocking Growth


Why Customer Behavior is Key to Unlocking Growth

As expectations about brand interactions continue to rise, and customers place more emphasis on experiences, relying on actual trends in your customers’ behavior as your north star for decision-making can help you to gain a competitive edge. Looking at how your users are responding to your value proposition can help to prioritize which experiments to […]

Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete


Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete

In an era where customers expect more from their interactions with companies than ever before, taking an iterative approach to experimentation can help digital-first leaders and their organizations gain a competitive edge. Continuous experimentation on all aspects of their product and customer experiences enables companies to constantly shape those experiences based on feedback and real […]

Digital Disruption Drives Business Growth


Digital Disruption Drives Business Growth

Significant advances in technology are transforming how we live, work, and interact with one another. They are disrupting the status quo, shaking industries to their cores, and causing companies to reevaluate long-standing business strategies – especially when it comes to the customer experience. As digital communication channels continue to evolve and customer expectations continue to […]

When ‘Best Practices’ Fall Flat


When ‘Best Practices’ Fall Flat

“Best practices” tends to be used as a catch-all phrase often thrown around in the world of web design. When uttered, it’s almost as if design decisions are blessed with the ultimate guarantee of success— though this can prove to be a false truth in some situations, as Creative Market recently found out. Creative Market […]

Making Experimentation Part of Your DNA


Making Experimentation Part of Your DNA

Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting ahead of your customers’ needs and delivering memorable experiences. That’s […]

3 Steps to Personalization


3 Steps to Personalization

As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]

4 Growth Hacking Tips from the Experts


4 Growth Hacking Tips from the Experts

Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd,  we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights  below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]

The Big Book of Experimentation Case Studies [eBook]


The Big Book of Experimentation Case Studies [eBook]

Every touchpoint with a customer is an opportunity to win that customer’s heart and make them great. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. This is a philosophy we wholeheartedly […]