Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

When ‘Best Practices’ Fall Flat


When ‘Best Practices’ Fall Flat

“Best practices” tends to be used as a catch-all phrase often thrown around in the world of web design. When uttered, it’s almost as if design decisions are blessed with the ultimate guarantee of success— though this can prove to be a false truth in some situations, as Creative Market recently found out. Creative Market […]

Making Experimentation Part of Your DNA


Making Experimentation Part of Your DNA

Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting ahead of your customers’ needs and delivering memorable experiences. That’s […]

3 Steps to Personalization


3 Steps to Personalization

As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]

4 Growth Hacking Tips from the Experts


4 Growth Hacking Tips from the Experts

Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd,  we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights  below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]

The Big Book of Experimentation Case Studies [eBook]


The Big Book of Experimentation Case Studies [eBook]

Every touchpoint with a customer is an opportunity to win that customer’s heart and make them great. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. This is a philosophy we wholeheartedly […]