Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 Steps to Personalization


3 Steps to Personalization

As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]

4 Growth Hacking Tips from the Experts


4 Growth Hacking Tips from the Experts

Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd,  we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights  below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]

The Big Book of Experimentation Case Studies [eBook]


The Big Book of Experimentation Case Studies [eBook]

Every touchpoint with a customer is an opportunity to win that customer’s heart and make them great. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. This is a philosophy we wholeheartedly […]