Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

7 Black Friday & Cyber Monday E-commerce Optimization Tips


7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

36 E-commerce Homepage Design Best Practices from the Experts


36 E-commerce Homepage Design Best Practices from the Experts

The homepage is often the highest traffic page on an ecommerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers.

Creating an effective homepage can be a difficult task. If you have hundreds or thousands of products in dozens of categories, it can be difficult to put together a homepage that effectively showcases your products without being too overwhelming.

To help provide advice on the latest ecommerce homepage design best practices, we reached out to over a dozen experts in the ecommerce space who shared their best tips on how to create an effective homepage.

50 B2B Lead Generation Ideas from the Experts (2017 Updated)


50 B2B Lead Generation Ideas from the Experts (2017 Updated)

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

Unconventional CRO Hacks From HubSpot & WordStream


Unconventional CRO Hacks From HubSpot & WordStream

Conversion Rate Optimization is key to maximizing the value of your ad campaigns. However, it’s not always easy to come up with or implement CRO ideas.

Luckily, last month the CRO experts from HubSpot and WordStream organized a killer webinar for CRO Day where they shared some of their greatest CRO hacks.

International CRO Day 2015


International CRO Day 2015

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.