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Tips & Tricks for Building Your Experimentation Program

Takeshi Young

About Takeshi Young:

Takeshi is an experienced digital marketer with over a decade of experience working for tech startups in Silicon Valley. He specializes in SEO, CRO, and PPC and is passionate about salsa dancing. You can follow Takeshi on Twitter @takeshiyoung.

30 Ways to Increase Ecommerce Conversion [Infographic]

Takeshi Young
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30 Ways to Increase Ecommerce Conversion [Infographic]

The average consumer visiting a website has an attention span of 8 seconds. Put another way, you have 8 seconds to capture someone’s attention when they land on site. Besides compelling content, great photography and snappy headlines, there are a number of other factors that contribute to the rate at which your site converts browsers into buyers. In this infographic, we share 30 ideas to increase your retail store’s e-commerce conversion rate by removing friction from key areas like landing pages, homepage and checkout funnel.

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Develop Your Personalization Strategy With This Toolkit

Takeshi Young
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Develop Your Personalization Strategy With This Toolkit

Personalized online experiences are outperforming generic ones and becoming more familiar and evermore lucrative. This practice of online personalization means showing more relevant, targeted content to specific segments of your visitors in order to increase key goals such as customer lifetime value, loyalty and conversion.

To make the prospect of personalization more digestible, we have broken it down into a 4-piece toolkit available for free download today.

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7 Black Friday & Cyber Monday E-commerce Optimization Tips

Takeshi Young
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7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

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36 E-commerce Homepage Design Best Practices from the Experts

Takeshi Young
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36 E-commerce Homepage Design Best Practices from the Experts

The homepage is often the highest traffic page on an ecommerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers.

Creating an effective homepage can be a difficult task. If you have hundreds or thousands of products in dozens of categories, it can be difficult to put together a homepage that effectively showcases your products without being too overwhelming.

To help provide advice on the latest ecommerce homepage design best practices, we reached out to over a dozen experts in the ecommerce space who shared their best tips on how to create an effective homepage.

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50 B2B Lead Generation Ideas from the Experts (2017 Updated)

Takeshi Young
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50 B2B Lead Generation Ideas from the Experts (2017 Updated)

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

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13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

Takeshi Young
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13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

Ideas for A/B tests can come from the darnedest places. But there’s nothing like case studies from other similar companies to get the hypothesis juices flowing. Here are 13 e-commerce conversion optimization case studies from Optimizely customers. Each one has a clear takeaway you can use as inspiration for your own test hypotheses. Scroll forth and grow that list of experiment ideas!

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Unconventional CRO Hacks From HubSpot & WordStream

Takeshi Young
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Unconventional CRO Hacks From HubSpot & WordStream

Conversion Rate Optimization is key to maximizing the value of your ad campaigns. However, it’s not always easy to come up with or implement CRO ideas.

Luckily, last month the CRO experts from HubSpot and WordStream organized a killer webinar for CRO Day where they shared some of their greatest CRO hacks.

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International CRO Day 2015

Takeshi Young
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International CRO Day 2015

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.

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Why You’re Crazy to Spend on SEM but Not A/B Testing

Takeshi Young
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Why You’re Crazy to Spend on SEM but Not A/B Testing

If you’re spending money to bring people to your site, you should be doing everything in your power to maximize the chance that those people do what you want in return.

A/B testing the landing pages you send paid traffic to is the thing most within your power—the easiest to implement with the highest value—that will increase your return out of your investment in SEM.

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